⏳ Sprint 4
Meta retargeting audiences not built — Quiz non-buyer data sitting in SAE is not yet flowing into Meta Custom Audiences segmented by struggle/goal.
→ Sprint 4 build
Entry
Intro Screen
"Find Your Growth Path in 8 Questions"
Q1 — Industry Gate
🔒 Hard Gate
Does your company provide green industry services?
Lawn care, landscaping, hardscaping, tree, irrigation, outdoor living…
❌ Exit
Wrong Industry
Clean exit. No resources.
"Go back (mistake?)" link.
Q2–Q7 — Qualifying Questions
Q2
Crews
Supporting signal
Q3 ⭐ Primary
Revenue
$750K / $200K / $100K / <$100K
Q4
Growth Goal
Copy context
Q6
Paid Ads Exp.
Copy context
Q7
Biggest Struggle
Echoed in result
Q8 — Investment Commitment (Floor Gate)
🔒 Mindset Gate (Hormozi)
What monthly investment feels right?
"Can't commit" → Not a Fit · $500–$1K → Seed · $1K–$2.5K → Growth · $2.5K+ → Authority
Note: never upgrades revenue-based tier
❌ Exit
Not Ready to Invest
"The business is ready, the timing might not be." Lock tips, leave door open.
Revenue-First Routing Engine
⭐ Q3 Revenue = Primary Gate
Revenue → Tier Assignment
Q2 crews = supporting context · Budget = sales conversation, not a tier upgrade
Edge Cases (5 wired)
Solo op + $750K+ → Authority (capacity note in copy) ·
3+ crews + $500K → Growth (revenue wins) ·
High budget + $400K → Growth (upgrade path in copy) ·
Never ran ads + $1M+ → Authority (referral ceiling copy) ·
Big company + small budget → Authority (budget is sales convo)
Sprint 1 — Lead Capture Gate
📋 Capture Form
"Where should we send your growth plan?"
First · Last · Email · Phone · Company
Authority / Growth / Seed only — Not a Fit paths skip this entirely
LIVE — webhook firing to N8N · contacts landing in SAE
✅ Urgency strip shown above form — pseudo-dynamic applicant count
⏳ Loading Screen
3.2s — Captive attention
Best testimonial + 97% retention stat
Simultaneously fires N8N webhook
Result Pages
⚡ Authority
$2,400/mo
+$2,000 setup
Apply / Book Call
SAE ✅
Tag: quiz-authority
6-step sequence live
3 SMS + 3 email over 7 days
🚀 Growth
$1,200/mo
+$1,500 setup
Apply / Book Call
SAE ✅
Tag: quiz-growth
6-step sequence live
3 SMS + 3 email over 7 days
🌱 Seed
$697/mo
+$997 setup
Join Waitlist
SAE ✅
Tag: quiz-seed
4-step nurture
Nudges to join waitlist
SAE ✅
Tag: seed-waitlist
2-step welcome · Matt manual follow-up
Applied via GHL form on "Join Waitlist" click · pre-fills from quiz data
💡 Not a Fit
Too Early
<$100K rev.
3 free moves + return invite
No SAE entry
💡 Not a Fit
Won't Invest
Has revenue, wrong mindset.
"Timing might not be right"
No SAE entry
❌ Exit
Wrong Industry
Clean exit, no resources.
"Go back (mistake?)" link
No SAE entry
LIVE — N8N workflow FFNNEzoY5KevT3v9 · SAE location: 🌿 Lawn & Land Marketing
Webhook Payload Sent on Every Submission:
Name · Email · Phone · Company · Result · All 8 answers (label + score) · Revenue tier · Crew count · Investment tier · Goal · Struggle · Ads experience · Source · Timestamp · Page URL
→ SAE contact create/update → Tag: quiz-authority / quiz-growth / quiz-seed / seed-waitlist → Trigger follow-up sequence per program ✅ All 4 live
Sprint Roadmap
✅ Sprint 1 — Live
Lead Capture + Webhook
Form ✅ · N8N ✅ · SAE tags ✅
All 4 follow-up sequences ✅
✅ Sprint 2 — Live
Revenue-First Routing
All 5 edge cases wired
✅ Sprint 3 — Live
Conversion Optimization
Drop-off tracking ✅
Urgency strip on capture ✅
Seed waitlist pre-fill ✅
⏳ Sprint 4 — Not Started
Meta Retargeting
Custom audiences from SAE tags
Requires Sprint 1 first
Lawn & Land Marketing · L&L Quiz Funnel · Updated March 22, 2026 · v9